An enthusiastic & forward-thinking creative Marketing professional with a genuine desire to achieve outstanding results. I have a passion for innovative solutions & thrive on challenges and diverse workloads. I pride myself on my creative skills and delivering work that produces results and fits the brief. I am constantly pushing myself with an eagerness to grow and develop new skills.

Bachelor of Visual Art/Film & Digital Media, University of Sydney, (2010-2012)

Post Graduate Diploma of Event Management, University of Technology, (2013 – 2014)

Digital Marketing Diploma at General Assembly, (2015)

Facebook Ads & Facebook Marketing MASTERY, Udemy (2020- present)

Instagram Marketing 2020: Complete Guide To Instagram Growth, Udemy (2020 - Present)

The Complete Digital Marketing Course - Udemy (2020 - Present)

Kambala Girls School, graduation class of 2009, (2004 – 2009)

Marketing & strategy development
Event management & production
Event styling
Sponsorship management
Digital Marketing
Creative copywriting
Exceptional communication skills
Solution orientated

Marketing Manager | Solotel Group
May 2021 - Current

Sponsorship, Events & Marketing Manager | Easts Rugby Club/ The Field at Easts Rugby
March 2015 - May 2021

Brand, Marketing Manager | Riversdale Group
May 2013 – March 2015 

Marketing Strategy - development, execution & measurement of the annual marketing calendar. We are setting business objectives, plans & budgets.

Campaign Strategy & Management- End to end management of marketing campaigns in line with business/client objectives. Including strategy, development, budget, creative direction, content creation, digital communication, strategic partnerships/sponsorships, advertising (traditional & digital), public relations and post-campaign reporting.

Creative Direction - Liaise with designers, art directors, photographers, artists and copywriters to ensure the creative brand vision is achieved.

Digital Marketing Strategy - Building & maintaining an online presence. Best practise SEO implementation, SEM campaign development, website management, eDM strategy & execution.

Social Media Management - Strategic development, content creation, content plans, copywriting, influencer outreach, paid social campaigns.

Media & PR Management- working with external PR agencies to maximise brand exposure and press opportunities.

Copy Writing- Press releases, blogs, eDMs, social media, website & editorial content.

Event Planning & Management - Organised, high attention to detail, great communication and interpersonal skills, negotiation skills when looking for the best price from venues, suppliers and contractors. Time-management skills and the ability to work under pressure to ensure the efficient running of an event.

Relationship Establishment Management- With suppliers & aligned businesses, seeking cross promotional opportunities, partnerships and sponsorships.

Management & Collaboration- manage a small team, work collaboratively, with wider teams & stakeholders, actively participate & contribute to achieve business/client goals.

Budget Management- formulating and managing marketing & event budgets, Monthly P&L reconciliation.

Responsible for the success of Contextual Darkness Activation. Tripling Paddo Inn revenue for the two weeks of the activation.

Responsible for the success of GOROS x Asahi Yuki Matsuri Activation activation.

Responsible for the success of GOROS x Bombay CHERRY BOMB activation.

Responsible for the success of Australian Gin Week at Paddo Inn. Now become an annual event.

Responsible for the success of "The Field" - building the business from the ground level

Responsible for the success of Easts Rugby Super Saturdays with up to 5000 guests

Responsible for the success of three Easts Rugby Annual Fundraiser with up to 400 guests

Responsible for the four BMW x Easts Rugby Ladies Day events

Established and increased online presence for The Field at Easts Rugby as a sub-brand to Easts Rugby Club executing branding across all mediums from internal POS to web presence and content.

Responsible for the success of two sold-out Bristols Arms Melbourne Cup Events.

Responsible for the success of Middlebar rebrand launch.

Responsible for the success of three sold-out Bristol Arms Sportsman Luncheons 

Galleria Campari - Smoke at Barangaroo House partnering with Campari. Four-week activation.

Hendricks Neptunia - Six-week activation over two levels of Barangaroo House.

Rekodo restaurant & vinyl bar - Opening 16 September. A nod to Japanese listening rooms, Rekōdo (Japanese for ‘record’) blurs the line between food, drink and music to create an immersive restaurant and vinyl bar with a Japanese bent.

William Street Festival - Paddo Inn partnering with Bombay for the festival. expected up to 30k patrons.